Marketing SMS/Email System
Enterprise marketing automation platform with advanced segmentation, A/B testing, drip campaigns, and comprehensive analytics.
Client
Marketing Agency
Duration
7 months
Team Size
4 developers
Year
Technologies Used
Project Overview
This marketing automation platform enables businesses to create, manage, and analyze multi-channel marketing campaigns. The system supports both SMS and email marketing with advanced segmentation, A/B testing, and detailed analytics. It includes drag-and-drop campaign builders and automated workflow management.
Challenges
- Managing high-volume message delivery (1M+ emails/day)
- Building intelligent segmentation algorithms
- Ensuring compliance with email and SMS regulations
- Creating intuitive drag-and-drop campaign builders
Solutions
- Implemented distributed queue system with rate limiting
- Built AI-powered segmentation based on user behavior
- Integrated compliance checks for GDPR, CAN-SPAM, and TCPA
- Created React-based visual campaign builder
Key Features
- Advanced Segmentation
- A/B Testing
- Drip Campaigns
- Deliverability Optimization
- Real-time Analytics
- Template Management
- Automated Workflows
- Contact Management
- Campaign Scheduling
- Bounce Handling
- Unsubscribe Management
- ROI Tracking
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